A Dallas post-house benefits from an Avid and After Effects workflow with Continuum Complete filters.

With more than 25 years of editing experience, the Dallas-based video post-production company, db Editorial, has cut every project from commercials and music videos, to feature films and episodic TV. db Editorial has two Avid Media Composer systems and relies heavily on Adobe After Effects for graphics compositing. The team selected this set-up after evaluating which tools could efficiently handle complex workflows. Being able to use the same graphic filter set in an editing and compositing tool is a smart investment that makes the finishing process efficient and saves hours on each customer project.

David Baertsch is creative director and senior editor of db Editorial, "We are lucky to have worked with great clients that keep bringing jobs to us. The economy in Dallas has slowed somewhat so we are thrilled with our busy workload. Currently, I am in the middle of production for the American Heart Association's Annual Scientific Sessions."

Dallas is home to many Fortune 100 corporations and as a result, a lot of commercial work begins here. Some of db Editorial's clients are: The American Heart Association, PerotSystems, Pepsi, Frito-Lay, American Airlines and AT&T. Most projects involve internal marketing; clients need a solution so they bring their box of materials and a deadline to db Editorial... a couple reviews later, they have a finished program.

Many of db Editorial's projects originate in HD, but final show deliverables range from Flash for YouTube, to HD videotape for projection. In order to deliver multiple formats, db Editorial relies on the tools that deliver maximum flexibility, like Avid.

An integral part of the workflow is Boris Continuum Complete [BCC] effects. "It's a complete package. BCC offers many tools you can combine to help match images from different cameras or CGI to blend seamless composites, filters that mimic what used to be done in front of the lens and a big bag-o-tricks to spice up the wildest sports open. A new LED filter that simulates a stadium Jumbotron is a favorite among my college football clients. I really like the flexibility to use Pixel Chooser to define an area of the effect without painting a matte, and the ease of adding a BCC effect to a title or graphic with an alpha channel."

David says he depends on Avid Media Composer's user defined bin structure to quickly organize a project and to 'chew' through a lot of footage. He experiments with BCC filters in the Avid system to achieve the desired look for a shot using real-time versions of BCC AVX filters.

"My clients love not having to render just to see what an effect looks like. BorisFx and Avid really take advantage of the new generation OGL graphics engines; we use nVidia Quadro 3700's. I can easily move to an After Effects environment from Avid with help of a QuickTime reference file, apply the same BCC filter and load my preset." The entire process is fast and error-free.

"I love my Avid Media Composers and I can't imagine using another editing system. The bottom line is that BCC compliments the features of the best editor, Avid, to make it the best effects and finishing tool available! Without this great combination, I would be out of business."

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