I chose a very simple 3D style for this extrusion employing straight edges and a flat shading material although the program allows you to achieve all kinds of looks. I thought that straight edges would work the best on letter S which has a stroke and a transparent fill while making a Boolean intersection with letter E (accurately preserved during the extrusion process!). This style was saved in my Style palette so applying it was just a simple matter of double clicking on the style thumbnail in the style palette under the Extrusion tab.
To understand how this style was made we need to examine the Extrusion Tab in the Control window (while the extrusion shape track is selected in the timeline). The Extrusion slider controls the depth of the object while the Bevel Amount at 0 will ensure the sharp edge.
The material in this style was selected in the Material tab with the Easy Material tool. I thought that Aluminum would be a good choice but other metallic surface material simulations are available including Copper, Iron, etc.
Now is the time to try the new logo over a video background. If you use RED as a plug in to Avid or Final Cut or many other supported editors the video would most likely come from your host timeline as V1. Since I'm making this project in a standalone application I simply import the background straight into my RED timeline and add a lower third sub title with my customer business name. (I opted for a different choice of font than the one used by the Copy Cops where the card was most likely typeset, but I do not need to mention this to my electrician customer).
Now that I'm looking at near finished product I notice a slight imperfection on the bottom of the letter S which was not obvious to me before. I can fix it even though the object is already extruded because I still have access to the original splines. In Timeline window I drill down to the Spline Object 1 track.
With that track selected I switch the Pen tool on again, and this time zoom in the Composite window to 200% (with the mouse wheel over the window).
A special vector trace video tutorial covering additional features and workflows can be found here.
Have fun tracing!