Boris FX to Exhibit at SIGGRAPH 2006

Boris Blue; real-time 3D motion graphics solution, shown at SIGGRAPH 2006

Boston, MA - Boris FX, the leading developer of integrated effects technology for video and film, will demonstrate the new Boris Blue solution at the SIGGRAPH 2006 exhibition held in Boston MA from August 1st through 3rd on stand 2525. The award-winning Boris Blue delivers legendary Boris 3D creativity with real-time performance to accelerate effects production workflows. Based on Boris Red, Blue takes 3D to the next step and addresses the needs of video editors and compositors who want to create stunning 3D looks for their projects without the complex learning curves and render times associated with 3D applications.

Boris Blue - Groundbreaking Performance
Perfect for post facilities with client-supervised sessions or demanding deadlines, Boris Blue’s real-time capabilities near eliminate render times and massively accelerate effects production. Boris Blue delivers real-time processing of 2D and 3D effects as well as real-time streaming of moving video and audio media within effect compositions. Blue users can easily adjust effect parameters during playback, a “front room” capability that is ideal for working side by side with clients. The fast export to disk; including hardware rendered anti-aliasing, motion blur, and 3D shadow, provide significant time savings.

Purpose Built for Compositing and Effects Production
With Boris Blue, users can realize the wildest of ideas. The breadth and depth of features reinforced by real-time performance allow for brilliant effects creation in record time.

Highlights include:

• Real-time performance; optimized for use with NVIDIA graphics cards, Blue provides high quality, real-time performance for 2D and 3D effects creation.
• 3D Particle creation; use any shape, including 3D objects, as a particle. A single emitter can include multiple particle types. Design fire, smoke and sparks using sprite particles or use particles to animate a background.
• Materials offer per pixel lighting controls and texture-bump-reflection mapping. Users can easily simulate textured, metallic, or shiny reflective looks that respond realistically to 3D scene lighting.
• Image Processors include utility tools such as luma and color adjustments as well as chromakey. Stylize effects: edge detection, tinting, and toning. 2D image distortions such as bulge, ripple, and wave. Transition effects such as burnt film, erosion, and curtain wipes.
• Vertex Deformers provide true 3D warping of objects and can be applied to all shapes.
• Generators include animatable noise based effects such as Clouds, Marble, and Electricity.
• Extrude text, spline primitives, freehand spline drawings, or imported EPS files. Bezier spline controls allow users to define custom contours for bevels and extrusion depth faces of extruded shapes.
• Import 3D Model; users can import 3D models for use in Blue compositions, preserving individual geometry groups as well as texture and bump maps which can be edited in Blue.
• Bitmap to Vector Trace allows users to quickly and precisely trace pixel-based images to create vector spline media which can then be extruded.
• Type On title containers allow for true 3D hardware accelerated animation of individual text characters within a single editable text block.

Pricing and Availability
Boris Blue is available through the Boris FX worldwide reseller channel and direct through Boris FX for $1995 US SRP or bundled with the NVIDIA Quadro FX 4500 for $3495.00 US SRP and NVIDIA GeForce 7800 GTX for $2295.00 US SRP.

Please contact Janice Dolan at janice@zazilmediagroup.com for Boris Blue imagery.

Boris FX Special Event During SIGGRAPH 2006
Boris FX will be hosting a wine tasting for customers and members of the press on Wednesday August 2nd from 5:00pm to 7:00pm at the Boris FX loft offices located five minutes from the convention center (381 Congress St). To register, please email Janice Dolan at janice@zazilmediagroup.com
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About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company's inception, Boris products have grown to serve over 125,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Autodesk®, Avid®, Canopus®, Discreet®, Eyeon®, in-sync®, Incite®, Leitch®, Matrox®, Media 100®, Sony Pictures Digital®, and Ulead®. For more information, visit www.borisfx.com.

Press Contact
Janice Dolan
Zazil Media Group
(p) 617.817.6595
janice@zazilmediagroup.com