Boris FX Ships Boris Red 4.0

Further enhancing integrated 2D/3D compositing and effects creation capabilities for industry standard NLEs

Amsterdam, The Netherlands – September 6, 2006 - Boris FX, the leading developer of integrated effects technology for video and film production, today announced that Boris Red 4.0 is now shipping. Boris Red is a 2D and 3D compositing, titling, and effects plug-in solution that seamlessly integrates with industry standard non-linear editing systems. The new Boris Red 4.0 version delivers superior image processing technology, a slew of must-have image treatment tools and a newly designed user interface optimized for effects creation workflow. “This is a significant release for the company. Red 4.0 adds a large number of truly exceptional image treatment tools within an enhanced user environment. Support for 16-bit color, optimized user controls and better integration raise the level of creative freedom and project possibilities for our users,” Said Boris Yamnitsky, founder and president, Boris FX.

Boris Red 4.0 Highlights Include

• 16-bit Color - lends greater control over color correction and manipulation with expanded color depth
• New User Interface - new UI incorporates NLE look and feel for smooth user interaction, a mini timeline in the composite window with keyframe animation controls and popular "Sticky" and "Magnetic" windows create interactive design environment
• Clone Paint - repeat parts of your source image or remove unwanted elements
• Image Brushes; - paint with alpha images as your brush source, multi-layered Photoshop files can be used for random brush sources
• Tablet support - modulate paint stroke parameters with pressure sensitive Wacom devices
• Vector Trace - automatically trace your raster scan images with Bezier splines for easy animation and 3D extrusion
• Motion Path - automatically animate 2D and 3D objects or shapes along a user defined motion path
• Motion Key - erase moving foreground objects from the scene
• Subtitle Generator - import EBU formatted subtitles in RED timeline for easy style adjustment and export a movie or XML file format to integrate with Apple Final Cut Pro
• Over 40 filters - the most popular Continuum and Final Effects filters as well as brand new filters are now included with RED 4
• Consolidate Project - automatically move project media and file settings into folder for efficient media management and archiving

Boris Red 4.0 delivers extensive image processing and ergonomic enhancements. Support for 16-bit color enables Boris Red 4.0 users to generate smoother gradients and realize more precise color corrections via the expanded color depth. The 4.0 release also incorporates a new UI design with a mini Timeline in the Composite window. As Boris Red users resize one window the others auto-resize to optimize the workspace as well as pull towards each other when placed within a 10 pixel radius. “There are some days where I spend eight to ten hours or more in front of RED trying to make a deadline,” comments Tim Rice, senior producer, WLTX. “Red 4.0 offers a new clean slick interface that took no time getting used to and the best part is I can customized it anyway I want! Change background colors, icon colors, track colors, timeline colors and the icons that I use the most in the timeline.”
The new Boris Red 4.0 is shipping today and available through the Boris FX web site and Boris FX worldwide reseller channel. Visitors to the IBC 2006 conference can see Boris Red 4.0 on stand 7.831.

For pricing information, please visit the web site at www.borisfx.com. For press imagery, please email Janice Dolan at janice@zazilmediagroup.com.

About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company's inception, Boris products have grown to serve over 125,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Autodesk®, Avid®, Canopus®, Discreet®, Eyeon®, in-sync®, Incite®, Leitch®, Matrox®, Media 100®, Sony Pictures Digital®, and Ulead®. For more information, visit www.borisfx.com.

Press Contact
Zazil Media Group
Janice Dolan
(p) 617.817.6595
(e) janice@zazilmediagroup.com