Boris FX Releases Boris FX 9.0

Boris FX version 9.0 hits the streets with a fresh new look and 100 plus new effects creation tools

Marlborough, MA – November 14, 2006 - Boris FX, the leading developer of integrated effects technology for video and film production, today announced that Boris FX 9.0 is now available. Boris FX is a 2D and 3D compositing and effects plug-in that seamlessly integrates with industry standard non-linear editing systems. The new version 9 release incorporates an ultra-modern UI design and over 50 new filters! “This release marks a truly exceptional time in our company’s history. Fifteen years ago we rolled into MacWorld Boston with the Boris FX plug-in. Back then, it was designed specifically for Media 100 users to do simple 2D and 3D effects,” said Boris Yamnitsky, founder and president, Boris FX. “Today we support every major NLE with an extensive, scalable product line that enables 60,000 plus editors and motion graphic artists to realize stunning broadcast effects and titles. The entire team is incredibly proud to be a part of this success and we our grateful for the continued support and enthusiasm from the Boris customers.”

Boris FX 9.0 Highlights Include

• New User Interface - new UI incorporates NLE look and feel for smooth user interaction. A mini timeline in the composite window with keyframe animation controls and popular "Sticky" and "Magnetic" windows create an interactive design environment
• Over 100 Compositing and Effects filters - the most popular Continuum and Final Effects filters as well as new filters are now included with Boris FX 9
• New Library Browser Templates – the new Boris FX release ships with power user Steve Oakley’s favorite templates for fast effects creation
• Additional NLE Hosts – support for new hosts include all Avid models, Canopus Edius 4, and Sony Vegas 7
• Intel Mac Support – Boris FX 9.0 users have a choice of using Apple’s power PC or the new Intel-based Macs (shipping Dec 2006 – free update for FX 9.0 customers).
• 16-bit Color - lends greater control over color correction and manipulation with expanded color depth

The new Boris FX 9.0 is available today through the Boris FX web site and Boris FX worldwide reseller channel for an MSRP of $299.00 USD. Existing Boris FX users can upgrade for an MSRP of $199.00 USD.

Special promotions include the new Boris FX and Boris Graffiti releases bundled for an MSRP $499.00 USD or bundled upgrades for an MSRP $299.00 MSRP.

For more information, please visit the web site at www.borisfx.com. For press imagery, please email Janice Dolan at janice@zazilmediagroup.com.

About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company's inception, Boris products have grown to serve over 125,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Autodesk®, Avid®, Canopus®, Discreet®, Eyeon®, in-sync®, Incite®, Leitch®, Matrox®, Media 100®, Sony Pictures Digital®, and Ulead®. For more information, visit www.borisfx.com.

Press Contact
Zazil Media Group
Janice Dolan
(p) 617.817.6595
(e) janice@zazilmediagroup.com