Boris Blue Comes to IBC with New High-Quality Image Treatment Tools and Expanded NVIDIA GPU Support at a New Price Point Everyone Can Afford

A hit with reviewers and customers, Boris Blue delivers exceptional real-time 3D motion graphics capabilities with the Boris Blue 1.1

Amsterdam, The Netherlands – September 8, 2006 - Boris FX, the leading developer of integrated effects technology for video and film, will demonstrate the next update of its awardwinning Boris Blue solution at the IBC 2006 convention held in Amsterdam from September 8 through 12 on stand 7.831. Free for existing Boris Blue customers, the new update includes direct support for SDI video output; popular, high-quality Boris image treatment tools Glow and Lens Flare as well as additional 3D Deformers, Mesh Shatter and Mesh Chaos. The Blue update also supports a wider range of NVIDIA® hardware including the popular NVIDIA Quadro® FX 5500 and 3500 high-end GPUs as well as the Quadro FX 1500 mid-range GPU both by PNY Technologies®. “We are very pleased with the reception Boris Blue has received. Customers are addicted to the real-time performance and high-quality results. Industry trades such as Digit, DV Magazine, and Studio Monthly have all given Blue glowing reviews,” comments, Boris Yamnitsky, founder and president, Boris FX. “Combine the excitement and momentum with the new Blue 50% price reduction, we look forward to Blue becoming a standard for 3D motion graphics.”

Designed to accelerate professional effects creation with real-time performance, Boris Blue uses the latest generation NVIDIA GPU-based graphics cards to provide an interactive effects design experience. Blue delivers impressive real-time processing of 2D and 3D effects as well as realtime playback of video and audio media within effect compositions. Users can easily adjust effect parameters during playback, a “front room” capability that is ideal for client-supervised sessions. “Boris Blue is a great example of a professional content creation application that takes full advantage of the power offered by the NVIDIA GPU technology,” comments, Jeff Brown, general manager, Professional Solutions at NVIDIA. “NVIDIA and Boris FX have a strong development relationship and we look forward to a productive future and a wider range of Boris offerings certified for NVIDIA Quadro FX graphics.”

NVIDIA Quadro high-end graphics solutions are industry-leading workstation graphics solutions offering outstanding performance and quality, delivering 256MB frame buffer memory, up to 42.2GB/sec. memory bandwidth, 256-bit memory interface and support for ultra high-resolution panels up to 3840x2400. NVIDIA Quadro FX mid-range GPUs are the industry’s best price performance workstation graphics solutions and provide the optimal blend of quality, precision, performance, programmability for all professional 3D applications. “Using the ultra-high performance NVIDIA Quadro FX 5500 by PNY graphic boards, Boris Blue customers can easily change parameters and see their results in real-time. This allows them to speed up the creative process and significantly improve their workflow,” said Jeff Medeiros, business development manager, PNY Technologies Inc.

New Pricing and Availability
Free for existing Boris Blue customers, the update will be available in October 2006. The current Boris Blue product is available through the Boris FX worldwide reseller channel and direct through Boris FX web site at www.borisfx.com for a new MSRP of $995.00. Boris Blue is also available in the Boris Composite Suite (consisting of Boris Blue and Boris Red) for $1995.00 USD MSRP. Boris RED owners can purchase the Boris Blue solution for $595.

For more information, please visit Boris FX at IBC 2006 on stand 7.831 or their web site at www.borisfx.com. Please contact Janice Dolan at janice@zazilmediagroup.com for Boris Blue imagery.

About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company's inception, Boris products have grown to serve over 125,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Autodesk®, Avid®, Canopus®, Discreet®, Eyeon®, in-sync®, Incite®, Leitch®, Matrox®, Media 100®, Sony Pictures Digital®, and Ulead®. For more information, visit www.borisfx.com.

Press Contact
Janice Dolan
Zazil Media Group
(p) 617.817.6595
janice@zazilmediagroup.com