Boris FX Ships Boris Blue 2.0

Avid plug-in support brings 3D motion graphics with OpenGL rendering to the editor’s desktop

Marlborough MA - Boris FX, the leading developer of integrated effects technology for video and film, announced that Boris Blue version 2.0 is now available. The new Boris Blue release provides an Avid® AVX™ 2.0 plug-in option as well as a slew of new image treatment filters for “front room” design production. The support for AVX allows Avid editors to keep work traditionally done in high-end, stand alone effects applications within their own editing environment – streamlining the entire media production process.  With Boris Blue 2.0, Avid editors can create sophisticated titles, transitions, and other 3D elements including imported 3D models and particle emitters right in the Avid timeline. Visitors to the IBC 2007 exhibition can see the new Blue 2.0 release on the Boris FX stand 7.830.

“Boris Blue 2.0 expands the role of the editor. Avid editors will be able to incorporate complex 3D creations within their workflow. Whether they are using Blue as a standalone application or fully integrated via AVX, Blue allows Avid editors to work with 3D objects in realtime with little to no learning curve,”comments Boris Yamnitsky, founder and president, Boris FX.

"AVX development is a critical part of building a rich content creation environment for our customers, and Boris FX was one of the very first developers to take advantage of the plug-in architecture. Since then, they have continually pushed the development envelope to offer innovative effects packages such as Boris Blue,” comments Matt Feury, senior evangelist at Avid. “The latest release of Blue is one of the first plug-in packages to fully leverage the RT architecture of AVX 2.0. In doing so, Boris FX has advanced the realm of possibilities for Avid editors by bringing true 3D compositing to the desktop.”

Boris Blue 2.0 Highlights

• Avid Plug-in Integration for Windows XP Avid systems; AVX plug-in integration eliminates export/import of projects - simplifying online/offline workflow. Additionally, Boris Blue effects can be saved into Avid bins for re-use.
• Improved 3D Interactors for Objects, Cameras, Lights and Split Views; ; Simultaneously display and work with multiple perspectives of the 3D Scene in the Composite Window. This new enhancement makes it faster and easier to create sophisticated 3D scenes and animations.
• 3D Camera Improvements; The new functionality gives the ability to put a camera on a user-defined bezier path and have a camera automatically stay focused on a particular object or point in the scene while animating through 3D space.
• New 3D Deformers and Image Processors; The expanded effects pallete includes Curl and Shatter, as well as Glow and Film Process. Accelerated filters such as Lens Flare and Glint expand the range of looks and effects that can be created with Boris Blue 2.0.

Pricing and Availability
Boris Blue 2.0 is available today through Boris FX worldwide reseller channel and direct through Boris FX web site at www.borisfx.com for an MSRP of $995.00. Boris Red owners can add Boris Blue 2.0 for $295.00

For more information, please visit the Boris FX web site at www.borisfx.com. Please contact Janice Dolan at janice@zazilmediagroup.com for Boris Blue imagery.

About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively.  For more information about the company’s award-winning products and services, please visit: www.avid.com.

Avid and AVX, are either registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.  All other trademarks contained herein are the property of their respective owners.

About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company's inception, Boris products have grown to serve over 200,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Autodesk®, Avid®, Discreet®, Eyeon®,  Grass Valley, Matrox®, Media 100®, Sony Pictures Digital®, and Ulead®. For more information, visit www.borisfx.com.

Press Contact
Janice Dolan
Zazil Media Group
(p) 617.817.6595
janice@zazilmediagroup.com