Boris FX Introduces Boris Blue 2.0

Boris Blue version 2.0 adds Avid plug-in support, additional features for composing effects in 3D, and adds innovative new deformers and filters

Marlborough MA - Boris FX, the leading developer of integrated effects technology for video and film, has announced Boris Blue version 2.0. Boris Blue is a realtime motion graphics application. With the release of version 2.0, Boris Blue now offers an AVX 2 plug-in option, enabling Avid editors to create sophisticated titles, transitions, and other 3D elements right in the Avid timeline. The interactive design experience is fueled by high performance NVIDIA hardware for realtime effects creation.

Attendees to the NAB 2007 Exhibition can see Boris Blue 2.0 on stand SL 10520.

"We are very excited about bringing an OpenGL hardware rendering solution to Avid editors via Avid's AVX RT plug-in interface. For the first time, Avid editors will be able to edit extruded text and imported 3D models right inside the Avid timeline without needing to render in another application. The RT architecture of AVX 2.0 has proven to be an excellent platform for Boris Blue real time performance,” comments Boris Yamnitsky, founder and president, Boris FX.

Boris Blue 2.0 Highlights

• Avid Plug-in Integration for Windows XP Avid systems; With Blue, Avid users now have access to unique features such as a sophisticated realtime particle engine and the ability to create effects using 3D models in the Avid timeline. AVX plug-in integration eliminates export/import of projects - simplifying online/offline workflow. Additionally, Blue effects can now be saved into Avid bins for re-use.
• Improved 3D Interactors for Objects, Cameras, Lights and Split Views; Simultaneously display and work with multiple perspectives of the 3D Scene in the Composite Window. This new enhancement makes it faster and easier to create sophisticated 3D scenes and animations.
• 3D Camera Improvements; The new functionality gives the ability to have a camera automatically stay focused on a particular object or point in the scene while animating through 3D space.
• New 3D Deformers and Image Processors; The expanded effects pallete includes Curl and Shatter, as well as Glow and Film Process. Accelerated filters Lens Flare, Glint and much more expand the range of looks and effects that can be created with Boris Blue 2.0.

Pricing and Availability Boris Blue 2.0 will be available mid-April through the Boris FX worldwide reseller channel and direct through the Boris FX web site at www.borisfx.com for an MSRP of $995.00. Boris Red owners can add Boris Blue 2.0 for $295.00. Existing Boris Blue owners can upgrade to Blue 2.0 for $295.00.

For more information, please visit Boris FX at NAB 2007 on stand SL 10520 or their web site at www.borisfx.com. Please contact Janice Dolan at janice@zazilmediagroup.com for Boris Blue imagery.

About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company's inception, Boris products have grown to serve over 125,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Autodesk®, Avid®, Canopus®, Discreet®, Eyeon®,  in-sync®, Incite®, Leitch®, Matrox®, Media 100®, Sony Pictures Digital®, and Ulead®. For more information, visit www.borisfx.com.

Press Contact
Janice Dolan
Zazil Media Group
(p) 617.817.6595
janice@zazilmediagroup.com